Goals and Objectives

Hey Ballard,
Take a look at these goals and objectives and tell me what you think. If I need to add more I will.

Goals
1. To be the best health fitness club in the Myrtle Beach area.
2. To be well respected in the community where our business is located
3. To provide a safe, clean and friendly atmosphere for our members.
4. To help members and walk-ins achieve their fitness goals.

Objectives
1. Provide a fitness center that helps improve health in the Myrtle Beach area.
2. Provide affordable membership plans to citizen in the Myrtle Beach and surrounding area.
3. Expand Palmetto Fitness Centers to surrounding counties in South Carolina.


Michael

That looks pretty good. I'm not sure if we need to flesh it out or not. We'll look at our example project tonight and see, but it looks good so far.

Here's a good article about goals and objectives, if you want to check it out: http://www.ces.purdue.edu/extmedia/EC/EC-727.pdf

Yhanks for the feed back. What do you mean by flesh it out.

By flesh it out, I'm not sure if the objectives need to be more detailed or not, or if there needs to be more goals and/or objectives or not. We'll go over the example tonight and see how many and how detailed their goals and objectives are and go off that. I think what you have is good though. If I'm remembering right, you set general goals that you want your business to achieve, and the objectives are specific to achieving the goals.. and that's how you have it set up.

Just looked at the Elite Restaurant Supply booklet that Luse gave us. They have a page that lists their mission statement at the top, followed by 4 goals, followed by 5 objectives, followed by 5 purpose bullets.

Mission Statement

4 Goals

5 Objectives

5 Purposes

So I think we're pretty good on Goals and Objectives. Maybe a few more wouldn't hurt, but it's not a huge deal.